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Publication TRANSFORMATION TOWARD A CLOUD BUSINESS MODEL
Cloud technologies have widely been discussed within telecommunications research and practice. Compared to traditional software product business, the cloud enabled service business can be significantly different in nature. Therefore the transformation resulting in the implementation of cloud technologies can be drastic. There are gaps in current literature in the business implications of cloud technologies as well as cloud driven business model transformation. Drawing on business model, change and cloud literature, as well as on a single case study, this paper investigates the cloud business model transformation of an incumbent company. The results of the research indicate that Cloud as a business environment places specific demands for incumbents. This results in step-by-step planning and implementation of business model changes. In addition, customer value related phenomena value co-creation, co-capture and co-opetition appear as key elements in planning and implementing business model transformation toward the Cloud.
Located in Issues / / Volume 2 / 1
Publication Software-as-a-Service Business Models
Software-as-a-Service (SaaS) offering is beneficial to both SMEs and corporations, who wish to outsource software-related activities and use simple and low-cost software systems. The expected pros and cons of SaaS offering and technological details are well represented in the contemporary academic and trade literature. However, comprehensive understanding on SaaS as a business model seems to be missing. By synthesizing existing literature and using survey data collected from Finnish software industry, this article reveals two different configurations and the typical factors of SaaS business model. The resulting classification contributes to understanding how software companies need to align and balance otherwise separate business model elements in order to run successful business.
Located in Discussion papers
Publication Software-as-a-Service Business Models
Software-as-a-Service (SaaS) offering is beneficial to both SMEs and corporations, who wish to outsource software-related activities and use simple and low-cost software systems. The expected pros and cons of SaaS offering and technological details are well represented in the contemporary academic and trade literature. However, comprehensive understanding on SaaS as a business model seems to be missing. By synthesizing existing literature and using survey data collected from Finnish software industry, this article reveals two different configurations and the typical factors of SaaS business model. The resulting classification contributes to understanding how software companies need to align and balance otherwise separate business model elements in order to run successful business.
Located in Issues / / Volume 1 / 1
Publication TRANSFORMATION TOWARD A CLOUD BUSINESS MODEL
Cloud technologies have widely been discussed within telecommunications research and practice. Compared to traditional software product business, the cloud enabled service business can be significantly different in nature. Therefore the transformation resulting in the implementation of cloud technologies can be drastic. There are gaps in current literature in the business implications of cloud technologies as well as cloud driven business model transformation. Drawing on business model, change and cloud literature, as well as on a single case study, this paper investigates the cloud business model transformation of an incumbent company. The results of the research indicate that Cloud as a business environment places specific demands for incumbents. This results in step-by-step planning and implementation of business model changes. In addition, customer value related phenomena value co-creation, co-capture and co-opetition appear as key elements in planning and implementing business model transformation toward the Cloud.
Located in Discussion papers
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